Dataset name

Cultural Categories

Transversal Categories

• Overview Culture and Media
• Cultural Economy

Related Categories

• Tourism

Description

This resource outlines the Traveller Segmentation Program by the Canadian Tourism Data Collective, supported by Destination Canada. It provides detailed audience profiles—such as Outdoor Explorers, Culture Seekers, and City Trippers—based on traveller motivations and preferences. The program includes training, quizzes, and market-level insights designed to inform targeted marketing and destination planning within the tourism industry

Themes

Audience and attendance, insights, Marketing, Tourism

Language

• English
• French

Data Types

• text
• visualization

Data Formats

• html
• pdf

Identifier

DatabaseOwner

Canadian Tourism Data Collective

Entity Type

-

Indigenous Community Permission

-

Database Host

Canadian Tourism Data Collective

Commissioning Body

destination canada

Last Updated

8/26/2025

Creation Date

8/26/2025

Location Relevance

Canada

Valid From

2025

Valid To

-

Contact Point

-

Contact Type

-

Contact Details

Email: -

Phone: -

Maintenance

canadian tourism data collective

Access Type

Public

License

-

Limits of use

-

URL

User Guide URL

-